|4â€“6 PowerPoint slides, with 100â€“150 words per slide|
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Research is the cornerstone of understanding the customer. Various tools exist to help you understand how the customer views or perceives a brand, with the ultimate goal of influencing him or her to buy the brand.
An advertising agency created the brand asset valuator (BAV), which applies 4 factors to a brand: differentiation, relevance, esteem, and knowledge. Click here to study the BAV and see how this system affects the perceived value of a brand.
Create a PowerPoint presentation that describes the research tools that you can use to find out more about customer buying behaviors. Your PowerPoint presentation of 4â€“6 slides should be in the following format:
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