Hi, I need help with essay on Ethics and Social Responsibility: Ford Pinto. Paper must be at least 2000 words. Please, no plagiarized work!
Ford’s president, Lee Iacocca decided to recover the market share by designing a small car named Pinto. The Pinto was a small, fuel-efficient car which would weigh a few thousand pounds and cost well under $2,000 (Birsch & Fielder, 1994). The car would be introduced in the market just within a span of 2 years, as opposed to the conventional 4 years (Birsch & Fielder, 1994). It seemed that it was more of a rush project, and the company had not dedicated enough time to its design as was necessary. The styling factor took precedence over all other engineering concerns, so much so that the company decided to position the gas tank behind the rear axle. This was considered to be riskier and more prone to damage and fire during collisions. The model went for crash-testing and at that time the test revealed that if the collisions were made at a speed of more than 20 miles, the tank would leak and result in the gas leaking into the car where the passengers were sitting (Birsch & Fielder, 1994). However, the situation would be worse in real-life scenarios where any such collisions would result in fire and death of the occupants of the car.
Surprisingly and contradictory to what the results suggested, the company’s management made the decision of continuing with the production of Pinto (Birsch & Fielder, 1994). This was based on several considerations. Firstly, the equipment in Ford’s assembly line was already functional and geared towards the making of this car. thus, by not producing it the company would bear the significant loss. .