I need to answer the following questions:
- Marketing managers and advertising agencies work together to form strategy planning and decisions for advertising. Please describe all five areas as outlined in your textbook. Then explain how they impact either the success or failure of a company’s ad campaign.
- Also, list and briefly explain “all” areas of the communication process. Then illustrate (Explain) how each of them relate or affect a company’s marketing campaign (how can the company benefit from understanding the communication process). Which part of the Communication Process you feel is the most important and why?