Internationalization of retailing in the clothing industry: Case study of H&M


Methodology of H&M internationalization


Research purpose


Research approach


Research strategy


Case study design


Data collection method


Sample selection


Data analysis




Internalization of H&M


Choice of International markets


International entry market strategy: Brazil and China


Expansion strategy


Why do clothing retail companies enter international markets?


How do clothing retail companies select their foreign market?


How H&M choose its entry into foreign market?


How can the expansion strategies of clothing retailers companies in foreign market can be described?


Implications for management


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