Kit Kat Candy Bar Executives Ability To Make The Following Statement Our Most Li

10. Kit Kat candy bar executives’ ability to make the following statement, “Our most likely estimate of Kit Kat’s ad recall rate is 65%. In addition, we are 95% confident that Kit Kat’s ad recall rate in the population falls between 62% and 68%,” illustrates ___________. (Points: 1)an example of basic descriptive statistics an example of using statistical inference to estimate a population parameter based upon sample statistics an example of using statistical inference to estimate a statistic based upon a population parameter an example of hypothesis testing Both a and b

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