Marketing homework help

Week 1: Gap Analysis Assignment

Construct a Gap Analysis of Spectrum Sunglasses. Gap refers to the space between “where we are” (the present state) and “where we want to be” (the target state).


  • Read “Business Gap Analysis” provided by your instructor.
  • Review the Foreground Reading about Spectrum Sunglasses and identify a minimum of four objectives and their related current and future states. These are most likely to be in the areas of Revenue/Profitability, Market Share, Product Functionality/Features, Cost Control, and/or Employee Performance.
  • Fill out the remainder of the Gap Analysis Chart below, quantifying/describing the gap, the factors contributing to the gap and remedial action to close the gap.
  • Write a one-page summary of your findings describing your reasoning for choosing the objectives and target future states and submit along with your Gantt chart to the Backboard assignment link by Sunday of Week 1 at 11:59 p.m. CT.


Objective Current State Future State Gap Identification Gap Description Factors Remedial Action















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