|Phase 5 Individual Project|
|Deliverable Length:||1,800â€“2,300+ words|
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
You have met with your client and colleagues about last weekâ€™s marketing plan draft. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.
Part 1: Deliverable Length: 1,200â€“1,500 words
Sometimes, brands need to be repositioned in the marketplace for a variety of reasons, from gaining new market share to creating an image. You have suggested this during your previous meetings with your client over the last few weeks. As the marketingconsultant for your clientâ€™s brand, the management team has requested a draft of the marketing plan proposal.
Some of the information you already know from working with your client for a few months. Other parts you will have to research and create now. You will have your colleagues and the client review most of it before completing the final sections of the plan and submitting it to the client for final review.
The first draft of the marketing plan must include the following sections:
Part 2: Deliverable Length: 600â€“800 words
Based on feedback from your colleagues and client, you must do the following:
Your final marketing plan should include all of the following sections: