Need an argumentative essay on Journal/magazine article assignment. Needs to be 8 pages. Please no plagiarism.
Toyota is successfully employing a market segmentation strategy where it is able to serve different income levels of customers with its different products and marketing activities. The company’s philosophy of continuous innovation and customer service plays a major role in ensuring that Toyota is among the first auto makers who explore new opportunities and develop new markets. With an array of products aimed to different income section of customers, Toyota is able to cover a vast market and profit from sales. From having cars like Yaris and Camry that are aimed at lower income group customers, and Scion to cover the mid to upper income levels, to Lexus that are aimed at more upbeat and affluent customer sections, Toyota is able to provide best value per price for each customer