You will have to read the reading, FLIP THE TUNNEL ( ENCLOSED IN THE ATTACHMENTS) and write a reflective paper.
The reading Flip the Funnel challenges some prevailing marketing thoughts and theories. you will write a reflections paper that identifies the merits of the points of view presented in the paper and your own thoughts on how it would be applied in a Business to Business marketing context.
6 or 7 pages , excluding references. APA formart. No plagarism as paper will be checked through turnitin.com for plagarism.